AllSale, a Canadian marketplace platform, aimed to create an innovative commission-based ecosystem where businesses and individuals could get sales work done efficiently and effectively. Their primary goal was to connect sellers, service providers, and buyers on a single platform, streamline the sales process, and provide a transparent system for commission-based transactions. They also wanted an intuitive interface, secure payment processing, and features that could track tasks, progress, and earnings for all users while promoting trust and accountability across the platform.