Powering the Future of MacBooks

Apple’s M4 chip delivers major gains in speed and efficiency, ushering in a new era for MacBooks.

In May 2024, Apple introduced the M4 chip, built on a second-generation 3-nanometer process. This system-on-a-chip (SoC) features a 10-core CPU (4 performance and 6 efficiency cores), a 10-core GPU, and a 16-core Neural Engine capable of 38 trillion operations per second.

Highlights include:

Advanced Display Engine: Powers the Ultra Retina XDR display with enhanced precision, color, and brightness.

Improved AI Performance: The Neural Engine accelerates machine learning tasks, enabling features like real-time language translation and advanced photo editing.

Energy Efficiency: The M4 chip's architecture allows for longer battery life, with the new MacBook Air models offering up to 18 hours of usage.

The M4 chip sets the stage for more powerful and efficient MacBooks, catering to both professionals and everyday users.